By creating diamond jewelry as affordable as it is sustainable, we are creating a new market for women in the jewelry world - ... one where they don't have to sacrifice quality for cost, save diamonds for special occasions, and can feel good about their entire purchase. In the process, we are uplifting women and their families in India who otherwise wouldn't have the opportunity for a better life. We believe in three core company values: Eliminate the huge markup on diamond jewelry so more women can 'rock it'; being kind to the planet by ethically-sourcing diamonds, metals, and packaging; and empowering women around the world to live their best life every day, in every way. From sourcing the raw materials, to designing the jewelry, to handcrafting each piece, we never outsource any part of the process keeping our quality and pricing intact and guaranteed. read more
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