Bodega Latina Corporation, doing business as El Super, entered the grocery retail marketplace with its first store in South G ... ate, California in June of 1997. Headquartered in Paramount, California, El Super is focused on offering the communities we serve exceptional service and quality products in clean, modern and welcoming stores. More importantly, we’re committed to offering our customers unbeatable prices on the products they love to cook for their families. You’ll see it in all our stores: “El Super Cuesta Menos.” El Super currently operates 63 stores in 13 counties throughout California, Arizona, Nevada, New Mexico, and Texas. read more