Edge of the World Ltd is a leading lifestyle fashion retail group. Four stores are operated under the Edge of the World retai ... l brand in the Lake District, North Yorkshire and Peak District National Parks. Two franchise stores are operated under the Joules brand and one under the Weird Fish brand. The company also operates a gift shop in Bakewell, Derbyshire. Edge of the World is a privately owned family business. The owners Adrian and Julie North have been retailing for over 30 years. Unlike the majority of high street retail names Edge of the World have no external borrowings, providing financial security. Our employees are an integral part of our business. We believe it is important to enjoy going to work and provide a caring environment which treats people as valued individuals. We have employees who have been with the business over 20 years. We believe that within the current challenging retail environment there are opportunities for businesses like ours, that can quickly adapt and take advantage of changing conditions. Our continued success will be down to the calibre of our staff and their ability to see solutions and opportunities, not problems. read more