Easton has been dedicated to sport since 1922. When Jim Easton took the step into cycling components after the 1984 Summer Ol ... ympics, it was clear the purpose. Easton Cycling was founded for one reason—to make cycling better. Since 1984 everything we do is based around the idea that innovation could vastly improve a rider’s experience. Elite performance, without the elitism. It's the Easton Advantage. read more