Digital Media and Marketing at GMIT, School of Business. - Similar companies

The Master in Science and Postgraduate Certificate in Digital Media and Marketing are two higher education courses offered by ... the School of Business, Galway-Mayo Institute of Technology (GMIT). The Springboard funded Certificate in Digital Media & Marketing is a part-time course with a 1 year duration. You earn 30 credits at level 9. The aim of the Certificate in Digital Media and Marketing is to develop participants' ability to use digital media as part of an integrated strategic marketing planning process aimed at reaching overall business objectives. This programme will develop the knowledge, skills and competencies of a strategic decision maker within an organisation or workplace, enabling them to take on the role of a strategic leader in the digital media and marketing field. This programme is designed for existing employees and managers in organisations, who need to expand their knowledge in and continuously stay at the forefront of digital media technologies in order to improve organisational or business performance. In addition to enhancing participants' understanding of the strategic potential of digital media, this course also aims to bolster participants' ability to implement digital media enabled marketing strategies, by developing their practical digital skills and their strategic marketing skills and knowledge. the Certificate forms the taught element of the Master of Science in Digital Media & Marketing. The aim of this structured Master of Science in Digital Media and Marketing is integrates at its core, the technological instruments which have changed the professional practice of the marketing discipline fundamentally. The fast-paced field of digital media and MarTech as applied to the profession of marketing, requires this kind of participant interaction, enabling participants to gain maximum benefit from new knowledge generation in this discipline. read more