We perfected a stone that is better than a mined diamond: The Contemporary Nexus Diamond™. It costs less, so we charge less. ... We made fine jewelry attainable, and challenged marketing hypnotism that an engaged couple has to spend three months’ salary on a ring. That’s ridiculous. We created a special place in our Wisconsin workshops, where all the people we need to serve our customers are gathered under one roof: Designers, artisans, goldsmiths, customer care specialists, the folks who pack the boxes and load the trucks. We can talk to each other and solve problems. We work hard. We are committed to each other, and together we care for our customers like they are part of our family. read more