Destination New South Wales is focused on increasing North American visitor nights and expenditure to drive economic growth f ... or those businesses that tap into tourism and the Sydney and NSW communities as a whole. -Build and communicate destination appeal to best prospects -Work with and provide advice to industry, government agencies and other key stakeholders about the development of sustainable destinations -Retain our market leader position and grow market share NSW tourism contributes $28.3 billion in Consumption and $11.8 billion in direct Gross Value Added. It provides 162,500 jobs, or 4.8% of total jobs in NSW, slightly more than for Australia as a whole (4.7%). The tourism industry in NSW is larger than mining; communication services; accommodation, cafes and restaurants; electricity, gas and water supply; personal and other services; cultural and recreational services; and agriculture, forestry and fishing. read more
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