Dea Axelssons is a Swedish, privately held fashion chain consisting of 28 stores in Sweden. With a history all the way back f ... rom the 30s, Dea Axelssons was founded in 2009 by a merger between two family companies. We take pride in a wide selection of good-value, good fitting female fashion for 30+ women, of which some 80% is designed by our own team. Dea Axelssons will grow and open several new stores over the next couple of years. read more