CX Science (www.cxscience.net) is an operating unit of Customer Results (www.customerresults.com) dedicated to the practice o ... f CX as a scientific discipline. Remember the birth of web based digital in the mid 1990's. Creatives ruled and the color and layout of your website was everything. Today creative as an art is still important but creative digital success has been met (and some would say surpassed) by analytics driven science. The same is now true of CX. CX cannot be an art. To deliver true business results it must be a science. Data driven, predictable, repeatable. Let the revolution continue. read more