Customer Centric Leadership Initiative - Sam M. Walton College of Business - Similar companies

You've heard it said before, "the customer is always right", but, how can companies and organizations truly become more custo ... mer-centric? It starts with education in business schools today. That's why we created the Customer Centric Leadership Initiative (CCLI) at the Sam M. Walton College of Business at The University of Arkansas. The Customer Centric Leadership Initiative promotes thought leadership and ongoing discussion among scholars, business leaders, and regulators. It focuses on education, research, and outreach that addresses the challenges for marketing and customer engagement in an omnichannel, transparent, and hyper-connected marketplace. The University of Arkansas is uniquely positioned in the hub of industry to educate students, faculty, and industry professionals about customer-centricity. Our Founder and Executive Chair Andy Murray has more than 30 years of experience in retail. Andy's experience includes leadership roles across Retail & CPG (Walmart, P&G), start-ups (Mercury 11, Saatchi X) and internationally (Asda U.K.). He is also a lifetime Honorary Board member of the University of Arkansas's Center for Retail Excellence, where he helped develop the Center's presence and Innovation conferences. He was inducted into the Shopper Marketing Hall of Fame in 2013 for his pioneering work in developing best practices and industry leadership in the emerging field of Shopper Marketing. Andy has a passion for equipping students, faculty, and professionals to bring customer-centricity to companies, organizations, and industries today. read more