Curion is the result of a merger between QRS and Tragon. As of December 2020, Curion acquired PVR Research. Curion is a leade ... r in sensory evaluation and consumer product research having pioneered many of the sensory methodologies considered industry standards today. Curion serves over 65% of Global 100 companies in the food & beverage, personal care, beauty, fine fragrance, and home & fabric care industries. Curion has state-of-the-art testing facilities spanning the US in four major metropolitan areas including San Francisco, Dallas, Chicago and New York. With the acquisition of PVR Research, Curion now has two additional facilities located in Atlanta, GA. Curion works with its clients to determine not only what products consumers like but why they are liked and how. As a result, Curion clients mitigate the risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to their consumers. Curion accomplishes this with its disruptive methods and approaches, sensory processes, facilities, and world-class data insights. read more