The CrossFirst brand stands for a commitment to pursuing excellence in banking and building trusted relationships with our em ... ployees, clients. shareholders. strategic partners and communities. By putting people first, we are able to realize our vision. purpose and promises. Our Vision - To be the most trusted bank in the market by making and keeping our promises. Our Purpose - Serving people in extraordinary ways. Our Promise - Contribute to the well-being of our employees, clients, shareholders, strategic partners and communities. Member FDIC. read more