Our family of brands: Country Life; Desert Essence; Biochem At Country Life, we inspire greatness through our wholistic appro ... ach of supplement and personal care products; so you can expect wonders through personalized solutions for everyBody, every day. Our mission: Our team of experts, innovators and dreamers is dedicated to bringing the power of nature and the promise of science to people at every life stage. We believe in a wholistic approach that: - empowers individual greatness to help you - achieve optimal wellness so you can - enjoy the wonders of life Our vision: Be admired as the supplement and personal care family of brands that is relentless in our pursuit of quality, while continuously seeking progressive, personalized ways to inspire greatness - within ourselves - our business partners - our brand users Country Life: We stand with you empowering you to choose what’s best for your health needs raising the bar on honesty and integrity, so you can stay true to your goals, your values, and most importantly, stay true to your health. Once you stand up for your health, only then you can truly Power your Greatness. Biochem: Athletes and busy professionals. Vegans and omnivores. Bike commuters and lunch-hour yogis. Weekend warriors and moms keeping the schooldays on schedule. Goal-driven achievers and those looking for balance. Those who eat for health and wellness and for pleasure. Since 2001, all kinds of people have looked to Biochem products to blend Science by Nature for next level living. Desert Essence Personal Care: Always being inspired by nature’s incredible power to replenish and heal. Our products are made from ingredients drawn from nature that work in harmony with the body to soothe, restore and nourish, and deliver a multisensory experience that offers both physical and spiritual renewal. Desert Essence has a full line of products that will renew and revitalize from head-to-toe. It’s pure nourishment for the body and spirit. read more