Integrated Approach. Optimal Outcomes. The media expertise, creative roots and brand building experience of the Cooper-Smith ... team fuels an integrated, strategic approach that leads to winning solutions. It is this trifecta of skills that has defined our team and driven personal and powerful connections for over 50 years. Core services include: Media Intelligence -Strategic evaluation and integrated planning Media Investment -Laser focused negotiation and precision targeting Media Analysis -Real-time performance monitoring, analytics and optimization Marketing Communications -Brand strategy, creative campaign development read more