Since 1966 Coldwell Banker and First Equity, REALTORS® has set the standard for excellence, innovation, and professionalism i ... n the Amarillo, Texas real estate market. Our clients and their needs are our first priority, whether buying or selling. Coldwell Banker and First Equity, REALTORS® were founded on the shared values of integrity, ethical conduct, professionalism, and commitment to the best interests of our clients. These values remain the basis for our way of doing business as no fee is worth compromising those principles. From four (4) agents in 1966, the Company has grown to approximately fifty (50) agents. In its earliest years, First Equity, REALTORS® was primarily a commercial real estate brokerage operation and has participated in numerous notable real estate transactions that have shaped the growth of Amarillo, including: Chase Tower (originally the American National Bank/SPS tower), Westgate Mall, The Ambassador Hotel (originally the Sheraton Hotel), 1800 Washington, several Amarillo subdivisions (Lawndale, Oakdale, Westcliff Park, parts of Sleepyhollow), and numerous other office/retail/multi-family projects in the city. The founding brokers developed and built-out the Lawndale and Oakdale subdivisions (approximately 1,200 homes), thus laying the foundation for Amarillo's premier residential brokerage company. Over our history, our residential agents have participated in literally thousands of residential sales in Amarillo and the surrounding area, representing generations of home buyers and sellers. Mission Statement: Coldwell Banker First Equity, Realtors is committed to providing the highest quality real estate brokerage services to our clients and customers, maintaining a business environment that enables our Sales Associates and Employees to reach their financial, professional, and personal goals; furthering our reputation for honesty and integrity; and honoring God in all relationships. read more