Cels Enterprises, Inc., founded in 1971 by Robert and Carol Goldman, is a privately held woman's footwear company with headqu ... arters in Los Angeles, California. From its beginnings as a shoe manufacturer selling to mass merchants, Cels Enterprises, Inc. has steadily expanded its influence in the fashion footwear industry. Consumer research and creative insight have led to the development of seven branded divisions within the Chinese Laundry family: CHINESE LAUNDRY CL BY LAUNDRY DIRTY LAUNDRY CL WASH LITTLE LAUNDRY CREATIVE INTERNATIONAL Quality, fashion, competitive price points, customer service, and a focused marketing strategy are the key components that have positioned Cels Enterprises, Inc. as a powerful force in the footwear industry today. read more