Innovation When you hear about Chemcraft innovation, our market leading product lines probably come to mind. But, innovative ... thinking takes place on all levels of our business – it’s part of our culture. Innovation is a mindset – a way of looking at things from a fresh perspective. We encourage our people to question the norm, and to think of new ways to meet the challenges our customers face. Our people have the unique ability to blend their deep experience in the wood coatings industry with knowledge of distribution needs and produce solutions that help ensure the success of our customers. read more