Country Casuals was acquired by the Austin Reed Group in January 1998, and as part of the Austin Reed Group, has continued to ... expand. By popular request Country Casuals Petite was introduced in 2001, with creations designed specifically for women of 5’3” and under. In 2005 the former Country Casuals became CC. This was much more than just a change of name; CC is the brand for a discerning generation, and the rebrand brought with it a refreshing new look and contemporary feel. CC now ships to over 80 countries and has over 225 freestanding stores, combined CC and Viyella stores, and concessions. Our concessions are located in some of the UK’s best-loved department stores, including House of Fraser, John Lewis, Debenhams, Beatties and more. read more