Sh.Vidya Sagar embarked their ride into the Basmati rice business by setting up the rice plant in Dasuya, Punjab, India, sinc ... e 1970s. Today his son, Mr.Ashok Chugh, by his hardwork and endurance in running the industry, has almost completed 4 decades in rice enterprise while expanding its tentacles in Canada! Mr.Chugh has built a top popularity in the rice line of business. Now-a-days, his commitment, passion and strength has constantly grown and encouraged other entrepreneurs. Paras Chugh, Masters in Electrical & Computer Science from University of Windsor, Canada, worked in IT industry for last 5 years, will be operating at other end of the globe to make the dream come true of serving the best quality Basmati rice to people living in multi-culture society. Along with him, his wife Mrs.Preeti Vasudev Chugh also joined as COO of the company focusing on marketing & advertising strategies. The motive of the Company is to build strong relationship with the consumer by delivering THE BESTEST OF BEST! read more