Since 1978, Business Marketing Institute training and professional development programs have helped thousands of marketing an ... d product management professionals plan, develop, execute, and manage successful, response-generating, measurable marketing programs to increase sales and business growth in their companies. BMI training has been recognized as the leading training and professional development program in the business-to-business marketing field. From its beginnings as the professional Certified Business Communicator (CBC) development and certification program of the Business Marketing Association (BMA), the largest business-to-business marketing professional association, BMI training has been utilized and endorsed by a wide range of companies, business trade associations, and educational institutions. Web-based BMI Marketing Skills Delivery™ (MSD) training modules cover the proven principles, techniques, and step-by-step practices required to execute B2B marketing programs that generate meaningful response, to make your marketing program a measurable investment in higher sales. Modules are available on individual topics, or as part of bundled collections, for Lead Generation, Content-Based Marketing, Marketing Automation, CRM, and more. read more