BRiCS is a unit of Dwesce and Simplifix, a startup by Rajiv Shankar Sinha, an alumnus of IIT Kanpur. Simplifix specializes in ... automation and being the world's leading embedded solution and consulting firm. Dwesce being the analytics wing and works for majors in Big Data Analytics. BRiCS is the CSR wing as well as the brand name for Simplifix and Dwesce, and holds a hallmark for the same. read more