The Keller Williams Belief System At the core of Keller Williams Realty is a conviction that who you are in business with mat ... ters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business. Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people Our Mission To build careers worth having, businesses worth owning, and lives worth living. Our Vision To be the real estate company of choice. Our Values God, Family, then Business. Our Perspective A training and consulting company that also provides the franchise systems, products, and services that lead to productivity and profitability. Keller Williams thinks like a top producer, acts like a trainer- consultant, and focuses all its activities on service, productivity, and profitability. read more