We are a global strategic research agency that provides integrated market research services and strategy support. We are here ... to help make sure you and your brands matter, every day. To help you not only justify, but celebrate and own your existence in your categories and in your organizations. We believe the old way of doing things is not enough. Data observations and insight are not enough. To connect with smart, skeptical consumers, brands be operating on fresh, tension-filled customer insight. This type of insight is not gathered, it is achieved. And it is critical to creating connections. Insight, alone, is not enough. For action to take place, brand teams must achieve insight, accept it, be inspired by it and commit to accelerating it through the organization. We believe this takes Creative Insight – insight that not only has the power to change customer behavior, but inspires brands and agency teams to align swiftly and execute boldly. read more