Branding & Identity (Digital Marketing) - Similar companies

To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or servic ... e that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product. Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand. When working on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain names and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily discovery the new brand. Branding is also a way to build an important company asset, which is a good reputation. Whether a company has no reputation, or a less than stellar reputation, branding can help change that. Branding can build an expectation about the company services or products and can encourage the company to maintain that expectation, or exceed them, bringing better products and services to the marketplace. What is Branding? Branding is all of the ways you establish an image of your company in your customers’ eyes. By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are. And what your customers say about your brand is the reality (not what you’d like them to think). It’s the impression that pops into their minds when they hear your business’ name. It’s based on a feeling they have that is based on their experiences they’ve had with you, good or bad. What’s the Point? The purpose of branding is to simply and easily help your customers understand what you offer and how you’re different. But it’s not only a USP (unique selling proposition), it is the combination of all the ways you communicate what you stand for. In addition to your logo and corporate colors, you can communicate your brand message through: * Your store environment and atmosphere * How your staff members treat customers * How your staff members dress * The products you carry * The price you charge * Product packaging * Public relations * Public speaking * Direct mail * Sponsorships * Advertising * Nonprofit partnerships * What your customers and prospects take away from all this shapes your brand. Building a Brand Develop standards for employee dress and behavior that support your brand promise. Make sure they understand what your brand is and can support it. Apply your visuals across every marketing tool you use, from advertising to signage to store displays to mailings to shopping bags. Branding is a complex process, mainly because its success or failure is determined by your customers’ reactions to the act of doing business with you. read more