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Bottom Line is quick-to-read contemporary thought leadership for CEOs, CFOs, and CMOs. Each issue has practical business solu ... tions—no matter the industry—to reduce costs, drive revenue, boost marketing campaign ROI, protect your brand reputation, and more. The magazine includes frequent sections like “Ideas that Work,” actual case studies where a business objective is successfully addressed, and “The Buzz,” trends your company needs to know to survive. read more