In the spring of 1981, Robert “Bob” Fish, started Bob Fish Buick GMC and Isuzu Trucks in West Bend, WI. Over the years, Bob e ... xpanded the dealership building and added a separate facility for trucks - Bob Fish Truck Equipment. Bob’s passion was to build and manufacture commercial trucks of all sizes. Bob was very active in the community and was involved with: The MACC Fund, Big Brothers and Big Sisters of Washington County, the Washington County Fair Park and numerous other organizations. Whether you’re looking for a new or used car, a medium-duty truck, or anything in between, we have you covered. Our sales department has one purpose: to exceed your expectations from test drive to delivery. Our Service and Parts Departments are Full-Range, offering you the expertise, technology and convenient hours your looking for in GM Vehicle Service. In addition to our Body Shop, Rental Department, our Fleet Specialists have the information you need to assist in acquiring all of your business vehicles. From Snow Plows and Salters to Accessories, we have anything that you need for your vehicle. For over 30 years, we have been Family-Owned and Operated. We hope to continue that tradition by serving our customers with exceptional quality and service. We hope that you will consider us for your next Service, Parts or Sales need. We will strive to accommodate any of your needs no matter how big or small. read more