Established in 1986 and located in Belgium, spiritual home of cycling, Bioracer has always been at the forefront of the desig ... n, development and fabrication of cycling speedwear. Our mission is clear and simple: we make you faster. It's not only about delivering the fastest kit possible. It’s also about giving you all the tools necessary to be the fastest you can be. This philosophy goes far beyond simple clothing. For example, we developed the first modern racing shoe and the first digitized bike fitting systems. These are only some of the innovations we’ve made to improve your comfort on the bike, and therefore ultimately, your speed. Thousands of competitive athletes choose Bioracer because they need the fastest kit available. And they know they will receive just that. Not only do we have the scientific data to prove our claims, but also the proven track record of our medal count. With more than 616 Olympic and World Championship medals, we are the fastest. We follow one basic principle: our athletes are the measure of all things. Innovations can only lead to a breakthrough when they benefit the athlete. We look at cycling from every angle and try to fit those pieces that make your puzzle complete. And we do this with one aim in mind: to make you faster. read more