BidMind, a self-serve platform for marketing on CTV, launched by Fiksu, a renowned, cross-environment programmatic platform. ... For over a decade, Fiksu has been uniting the industry’s largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. BidMind is: -Measurable & Transparent. As CTV inventory isn’t heavily regulated, measurability is a core concern for some advertisers. With BidMind’s advanced reporting, brands are aware of how well their campaigns are performing across CTV, mobile and desktop. - Fraud-Free. Fiksu’s in-house anti-fraud shield in combination with its partner Pixalate guarantees fraud-free supply chains from trusted content providers. BidMind analyzes myriad devices cross-platform identifying insecure sources. - Brand Safe. It is crucial for advertisers to be sure that the content their ads appear alongside doesn’t compromise the brand’s image. BidMind connects marketers to premium partners with quality content that matches their brand’s image. - Self-Serve. The BidMind platform is available on a self-serve model, putting power in the hands of in-house advertising teams. The platform exceeds advertiser expectations, offering easy campaign setup, advanced and customized analytics, a dedicated support team if/when needed, and full control of ad campaigns. We’ve executed thousands of successful mobile campaigns for brands, agencies, and app advertisers. Our clients include Fortune 500 brands like Amazon, Disney, Coca-Cola, Electronic Arts, Dunkin’ Donuts and 24 of the top 25 highest-grossing iOS apps. Based in Boston (HQ). read more