BeYu stands for first class, skin-compatible ingredients, best textures and continuous optimization. At a time in which havin ... g the courage to be yourself is far from easy, BeYu aims to make long-forgotten mottos like ‘Be true to yourself’ a firm part of your attitude once again. We create products that inspire you to experiment with – and embrace – every aspect of yourself. You decide. You’re the trend. Your very own. #beyourself read more