WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND. The beauty of the Arctic inspired the three BERING founders to create a watch and b ... rand design as pure and majestic as the Arctic landscape. During passionate discussions, the vision of a new watch brand slowly took shape. A watch brand which would be as pure, clear and breathtakingly beautiful as the Arctic itself. The idea for BERING was born. BERING blends minimalistic Danish design and optimal material strength in a unique way. The style of the BERING collection is characterized by clear, streamlined forms and pure elegance. High-quality materials such as High-Tech Ceramic and sapphire crystal with their extreme scratch-resistance and strength, ensure that time leaves no trace. A brand that redefines time with its love for detail. It’s Bering-Time. TWIST & CHANGE SYSTEM BERING has figured it out: The Twist & Change System of the Arctic Symphony Collection makes the replacement of individual ring elements possible. With this rotation system, the outer and inner rings can be playfully separated and interchanged as the fancy takes you. Matching every outfit. The range of various outer and inner rings in this glamorous col lection thus offers innumerable possible combinations. read more