The best environment for developing creative ideas is a space which supports the creative process. Bene’s IDEA LABS extend th ... e traditional concept of a “brainstorming” and workshop space, and provide the ideal setting for developing big ideas. Originally developed for a traditional workshop approach, this innovative space concept today goes far beyond that and is now designed specifically to meet all the needs of a “think tank”. The IDEA LAB provides the perfect setting for brainstorming and planning sessions, presentations, as well as for concentrated individual work. It creates a spatial environment which supports and facilitates innovation and prototyping. The room space is designed to create the atmosphere of a workshop where creative reflection and lateral thinking, concept refinement and exchange of ideas – as well as hard work of course – result in forward-looking projects. The 150 m2 IDEA LAB at the Bene flagship store in Vienna is open for innovation events, for groups of up to 25 people on each floor. Extending across two levels, the city’s foremost contemporary creative space offers plenty of room for several small groups to work simultaneously. The modular furnishing allows practically any conceivable workshop format to be set up in a few simple moves, enabling maximum variety for event programming. All this combines to create a spatial environment which promotes communication, dialogue and exchange of ideas, while also allowing time out from the group where needed. The IDEA LAB is also ideal for larger group events and can be reserved for up to 50 people. read more