We are Beats Music, the brainchild of music industry visionaries Jimmy Iovine and Trent Reznor. We know music - we obsess ove ... r it, and devote our lives to it. We understand music is an experience, not a utility. We realize the heart and inspiration it takes to craft music and cherish the connection between the artist and the listener. Musical taste is complex, evolving, and unique. We believe that hearing the right music at the right time enriches your life. It's why we're here: To deliver musical bliss, and move culture. If you care like we do, you belong with us. read more