Baptist Health Plan offers healthcare coverage to individuals, families and employers—backed by Baptist Health, the largest n ... ot-for-profit healthcare system in Kentucky.* While the Baptist Health Plan name may be new to you, Baptist Health’s insurance arm, Bluegrass Family Health, has offered health insurance through area employers for more than 20 years. Our new name represents our close ties to the Baptist Health mission and brings us even closer to our parent organization in Louisville. Baptist Health Plan is committed to improving the health and wellness of Kentuckians and all the communities we serve. We are not only reaching more people—we are focused on delivering real value to our members. That means providing coverage for serious illnesses and other needs, and finding ways to reduce our members’ healthcare costs along the way. * Based on inpatient hospital discharges in calendar year 2014, per Kentucky Hospital Association read more