Australian Pharmaceutical Industries Limited (API) is one of Australia’s leading pharmaceutical distributors and fastest grow ... ing health and beauty retailers. API is the parent company of Priceline Pharmacy, Soul Pattinson Chemist and Pharmacist Advice. Our services include wholesale product delivery, retail services, marketing programs and business advisory services. API is one of the leading service providers to the pharmacy industry in Australia and today has a relationship with more than 4000 independent pharmacies. The services include wholesale product delivery, retail services, marketing programs and business advisory services. API also owns and operates the Priceline retail store brand that is a leading health and beauty brand in Australia. The company has product manufacturing capabilities and it is a niche player in over-the-counter pharmaceuticals and toiletries, which supply the Australian and New Zealand markets. read more