AURA introduces a transformative approach to hair care with personalized premium Shampoos, Conditioners and Masques for all h ... air types, delivered straight to your door. AURA's products are personalized for individual hair needs and goals, and include the option to add a semi-permanent pigment, and aroma at your desired strength. While each product is personalized, all of AURA’s formulas are vegan, cruelty-free, and paraben, sls- and sles- free, and are packaged in bottles and jars made with 100% recycled materials. read more