• The Atomic Group was established in 2004 and has over 15 years experience in the retail and wholesale sectors in Australia. ... The Atomic Group is an integrated footwear and retail business that has footprints in the sporting goods channel and the health and comfort footwear markets. • The health footwear market experience covers both retail and wholesale with well established brands Homyped and Comfort an Fit. • The sporting goods experience includes Sportsco a multi branded retail business with 28 stores and is the master franchisee for Adidas Australia. • The group has vast experience in financial management, strategic development, brand management, sales, production, sourcing, licensing and distribution agreements. read more