In May of 2007, Atlas opened its doors in the historic downtown of San Mateo, located in the San Francisco Bay Area. The stor ... e and brand are the result of hard work and collaboration by a group of dedicated individuals driven by passion over profit, to preserve the true definition of skateboarding and the culture that surrounds it. The physical location serves as a retail store and art gallery that features a well curated stocklist of like-minded brands as well as a place to host events to coincide with special projects mainly exclusive to Atlas. Since its beginnings as an independent project that was designed/hand built by friends and family, Atlas continues to pursue its original mission by sustaining a welcoming environment and brand experience for those that appreciate the continuous efforts. read more