ASCO knows what's on the line for our customers, and we're committed to being a blessing to those we serve. Whether you need ... to buy, rent, service, or purchase parts, we'll provide the fast support you need to get you back on the job. ASCO was founded on this approach 60 years ago, and we continue to practice it every day. We strive to be the first call customers make when they have agriculture, construction, and material handling equipment needs. ASCO's core values are to Honor God, Develop People, Pursue Excellence, and Grow Profitably. TEAM ASCO'S PURPOSE • Be a blessing to those we serve. • Support 600+ experienced staff members with continuous, extensive training. • Give back to our community and be good corporate citizens continually involved in philanthropic causes. • Continually improve and provide superior, ethical service to all ASCO customers, exceeding their expectations and what the competition can provide. ASCO represents CASE Construction, CASE IH, Doosan, Volvo, CAT Lift Trucks, Crown, Genie, JCB, JLG, MCFA and several other lines of well-known construction, agriculture, and material handling equipment. We have 23 locations across Texas and New Mexico in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Dalhart, Abilene, San Angelo, San Antonio, Austin / Manor, Belton, Dallas, Sherman, Tyler, Bryan, Brenham, Houston & Beaumont. read more