Arena is elegant, arena is flexible, arena is practical, arena is for everyone... Taking the best features from European bran ... ds past and present; quality, heritage and style mixed with modern technology. The styling of the Italians; the build quality and reliability of the Germans; the heritage, innovation and pedigree of the British; all combined with French flair. arena is everything that has been learned from the past with a firm vision for the future. The word arena itself is multicultural, multilingual and universal. It could be calm and smooth like the Mediterranean sea, or more powerful and bold like the Ocean. In both cases, it has the fluidity and magic of the water. It is at one with the elements. arena means the amphitheatre, a historical place of gathering, a social place by tradition. As a platform for entertainment, the show can take many forms - in the same way, the arena range is already eclectic with 6 different models. The future of the brand is therefore not restricted, and on the contrary open to suit different styles and behaviours. arena puts the rider “on stage”: enabling you to create your own performance. Don’t be a spectator. The shape of the word arena is balanced, implying stability and solidity as well as being stylish and “rounded”. A gender neutral brand with an empowering vision. Design your own journey, stand on stage, be daring - arena read more