About ADF: Applied Data Finance, parent company to consumer lending brand Personify Financial, has developed a better way to ... measure the credit risk of non-prime borrowers who cannot receive traditional financing. About Personify Financial: Personify Financial is the trusted financial partner of the underestimated and under-banked. Our online lending platform aims to empower our customers to make educated financial choices. We offer respect, transparency, and a complete commitment to providing innovative solutions for all customers. read more