In 1986 an apple makes a spectacular entry into the Greek market to inaugurate a new era in fashion, requirements and trends ... of the male underwear. With inspirator and founder Kosmas Kapsalis, the first taste of Apple products are launched in the market and instantly become synonymous with success. By introducing new quality and design standards and constantly pioneering, the APPLE name becomes very popular, acquiring many devoted followers and progresses quickly in a large force to ensure high-quality products for men, women and children. The passion for innovation, the dedication to detail, the emphasis on the quality of raw materials and advanced design lines, becomes the company’s trademark. The year 2006 is a milestone in its history, after conducting a still great commercial success: the acquisition of the brand Petit Elephant, which opens new horizons in the market of children’s underwear. The scent of success is synonymous with the beloved “APPLE”. Having established a very high brand awareness, APPLE forefront of developments, from the first day of its appearance in the market by launching series that steal the show and win the absolute and constant preference of buyers. Working with fully customer-oriented philosophy, where maximizing consumer satisfaction is the ultimate priority of new products designed, the APPLE adds new everyday "MADE IN GREECE" successes in its portfolio! In the context of the dynamic and realization of medium-term targets, development of the production and expansion of the mechanical equipment, the company MEGA EMPORIO S.A. participates as a strategic investor. The business perception and the financial soundness of the president and CEO Mr. Angelakis Georgios creates new data and develops the company's capital adequancy. With a well-organized and well developed wholesale network throughout Greece, APPLE responds to the needs of customers with immediacy, speed and efficiency. read more