WE LEAD BY EXAMPLE American Life Group has been working exclusively with Lincoln Heritage Life Insurance Company since 2006. ... We specialize in the Baby Boomer market selling Final Expense Life Insurance. Our mission is simple – “lead by example”. We are all producers at heart and began our career in the field selling final expense. First and foremost we believe in doing the right thing and taking care of our clients as well as our agents. With this long term mindset, we know that everyone will prosper. We are seeking full time agents that are looking for a place to “hang their hat”. We have a proven system that works and have some of the highest paid agents in the final expense industry, but the system only works if you do. If you enjoy helping people and their families and are looking for a partner to help you build your own business, you have found the right place. read more