Aluf Sport Company founded 33 years ago in a small shop in the old town of Beer Sheva; today we operate a retail store chain ... and a very strong wholesale division. Aluf Sport is a leading retailer and wholesaler with a distribution network of over 200 stores across Israel. We are the sole distributor for global brands such as Le Coq Sportif, New Era Cap Company, Original Penguin and many more. We are looking to grow our retail and wholesale business and actively searching for global brands. We operate in a competitive and developed market with population of approximately 9 million people with healthy appetite for shopping. Our market is craving for the entry of additional global brands, there are endless shopping centers existing and planned with over one square meter of commercial area per person. We are experienced, well connected and know our market inside out. We never compromise; we aim higher, better and faster. Aluf Sport is looking for true partnerships with global brands that are interested to launch successfully in the Israeli market. read more