Alder Partners, LLC (Alder) is a privately held multi-unit franchisee of Planet Fitness. Alder Partners is a family run busin ... ess that currently owns and operates a total of 32 Planet Fitness clubs in Georgia and Massachusetts. Over the years, we have learned a lot about our members and the benefits of what a healthy lifestyle can do for people. As an independent franchise we have built our company by staying true to our core values. Those values include having a customer centric mindset, unwavering perseverance, integrity, loyalty, gratitude and being family oriented. At Alder Partners, keeping our members happy comes from our utmost appreciation of them allowing us to be part of the betterment of their lives, and in return being rewarded with their loyalty, creating a family environment where everyone celebrates success together. With more than 2,000 locations, Planet Fitness (NYSE: PLNT) is one of the largest and most popular fitness chains in the world. Planet Fitness possesses a highly recognized brand in the high-value, low-price segment of the market. Its core mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which it calls the Judgement Free Zone®. More than 95% of Planet Fitness stores are owned and operated by independent franchisees, like Alder Partners. read more