Affinitas is Latin for “relationship” Our mission is to help companies acquire, retain, and cultivate customer relationships. ... The value proposition that Affinitas delivers to clients is integrated strategic marketing, customer care, and communications solutions across a variety of channels. Affinitas core services include: • Contact Center Services -- Inbound call handling, Outbound call contact, eMail, Online chat, IVR • Direct Marketing Services -- Strategy development, execution and integration of direct mail, email, print advertising, outdoor, and alternative channels • Data & Analytical Services -- Customer modeling and profiling, market segmentation/targeting, list procurement and hygiene, control and test planning, performance tracking and analysis, database hosting • Digital Marketing Services -- Web sites, landing pages, banner ads, search engine optimization read more