Adaptive Lab was founded in 2009 by James Haycock to help businesses launch faster, grow quicker, and behave more boldly. In ... July 2018, Adaptive Lab joined Idean, a Capgemini company, and became the UK studio for the global design agency. The company is now called Idean UK. Adaptive Lab's clients have included Barclays, Santander, Lloyds, Standard Life, Konica Minolta, Three UK, Vodafone, TalkTalk, ASOS, and Tesco. read more