AdAdapted connects CPG brands and shoppers through meaningful engagements in the apps that impact path-to-purchase. Through p ... roprietary integrations across a network of premium mobile partners, AdAdapted targets grocery decision-makers and creates brand connections through content and utility that simplify planning and shopping. Our Vision Consumers are spread across an ever changing landscape of mobile apps that power planning and shopping decisions. AdAdapted helps brands understand and access the apps that influence the trip, integrate into those experiences through content and utility and generate meaningful measurement around the metrics that really matter. read more