Activa writes most lines of general insurance in the Greek market, including property, motor, accident, liability and marine ... risks. The split between commercial and personal lines is roughly balanced, at 54% and 46%, respectively. Activa strives to achieve financial strength via profitable growth and cost control. It strives for bottom line profits rather than top line growth. As a result, its business mix differs from those of its competitors. Activa strives for a client‐focused model and emphasises communication. It provides a clear policy documentation and a robust pricing policy. The company has also invested heavily in service improvements, and has committed itself to a Claims Settlement Standard, based on the guidelines of the Organisation for Economic Co‐operation and Development. It has also adopted a complaints‐handling framework as well as guaranteed service standards for its preferred intermediaries. The management is striving to achieve profitable growth, adopt best practices and implement a solid risk management framework. Compared with other players in the market, Activa’s track record of strong profitability is a direct testament to the management’s ability. read more