Account-based marketing, also known as key account marketing, is a strategic approach to business marketing based on account ... awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. We take pride in representing the demand initiatives of our partners who range from small family-owned businesses to Enterprises - and bring people, information and opportunities together - so that success can be driven at scale. Partners work with us to save hundreds of hours per month, generate highly qualified sales leads. read more