Welcome to 88 RUE DU RHONE, the world‘s first accessible Swiss-made watch brand. http://88rdr.com/ Description 88 RUE DU RHON ... E is an independent Swiss luxury watchbrand founded in 2012 by Elie and Pierre Bernheim. Grandsons of the renowned Swiss watchmaker, RAYMOND WEIL, they combined talents, expertise and watchmaking know-how to create their own brand. Seeing a niche in the watchmarket place for stylish and value-minded timepieces, Elie and Pierre were inspired to create a brand from the ground up with those ideals in mind. Named after Geneva’s most prestigious street, 88 RUE DU RHONE is the world‘s first accessible Swiss-made watch brand that combines Swiss excellence, superior quality and modern design. read more